There are many fans of Malcolm Gladwell, author of The Tipping Point and Blink in the public relations industry. Thought you might want to know that he has begun a blog. Click here if you want to catch it….
About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.