About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: May 2, 2006
Issues Planning, Mapping – A Scenario Book and Shutting the Barn Door After the Horse Has Gone
Part of what I try to accomplish in this space is to provide communications advice that might make the business of drug development, approval and marketing a better process. A new development in news from last week puts today’s focus … Continue reading
Posted in Crisis Communications, Pharma Industry Image
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