About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: May 3, 2006
More on Generics, the Pipeline and Communications
There has been a lot of news about generics lately. There are approximately 75 brand name drugs scheduled to go off-patent over the course of the next two years. Last week, the highly lucrative statins saw the first generic among … Continue reading
Posted in Pharma Industry Image, Pricing and Value
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