About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 6, 2006
Canadian DTC in the US
Yesterday, I heard something I never heard before. While listening to my commercial radio station as I was driving into work, I heard an advertisement for, not one drug, but any prescription drug. The commercial was for home delivery of … Continue reading
Posted in Drug Importation, Marketing
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