About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 16, 2007
Building the Case for Product Reimbursement – A Conversation with Kip Piper
Since I have been working in healthcare public affairs, there has been a tremendous shift in the way that communications teams need to think about supporting products in the market place. It occurs to me that earlier and earlier in … Continue reading
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