About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: April 2007
Weekly Roundup – 4/20/07
Cheers all! It is time for the Weekly Roundup – where I overview several of the events from the week. I’ve been in London all week where the weather has been much nicer than anything that was happening in windy, … Continue reading
Posted in Weekly Roundup
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Who’s in Favor of Safer Drugs?
The answer is probably simple. The answer is probably everyone. I think all can agree on that. This week, as PDUFA is being discussed on the Hill, Consumer Reports released a poll of approximately 1000 individuals in a phone … Continue reading
Posted in Drug Safety
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New Media – Feeds and Aggregators
The pharmaceutical industry has been slow to embrace new media. There are a number of good reasons for this. Any highly regulated industry, such as the pharmaceutical industry, has to be careful and concerned when considering new media strategies. That … Continue reading
Posted in Tutorial
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What a Ban on DTC Means for Public Relations
There have been several proposals before Congress which, in one way or another, have the potential to impact the amount of direct-to-consumer advertising (DTC) allowed. Some would give the FDA authority to restrict such advertising. Others have called for it … Continue reading
Posted in DTC Advertising, Proposed Legislation
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Building the Case for Product Reimbursement – A Conversation with Kip Piper
Since I have been working in healthcare public affairs, there has been a tremendous shift in the way that communications teams need to think about supporting products in the market place. It occurs to me that earlier and earlier in … Continue reading
Posted in Podcast
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