About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 17, 2008
A Reimbursement Policy to Die For
The image of the pharmaceutical industry has seen some battering. Pricing issues, recalls, product withdrawals, clinical trial practices, me-too products, some marketing efforts, all have eroded the image of the industry that in essence often brings miracles and therefore people … Continue reading
Posted in Pharma Industry Image
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