About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 30, 2008
When it All Goes Bad – Crisis Communications During Tough Times
We all have a bad time of it some of the time. Sometimes a confluence of events just throws us off our game. It isn’t just one bad piece of news, it is one after another and your very character … Continue reading
Posted in Crisis Communications, Pharma Industry Image
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