Monthly Archives: April 2008

Following My Twittering

Posted on April 24, 2008 by Mark Senak

As I mentioned on Friday, I have begun twittering.  I really like it.  It allows me to "micro-blog" on topics I might otherwise not cover in the course of posting.  It also allows me to feed in news blurbs real … Continue reading →

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Increasing DTC in a Time of Trouble

Posted on April 23, 2008 by Mark Senak

There is news out from the Direct Marketing Association  as reported by Pharmaceutical Executive that forecasts that as the result of a number of events and issues, Direct-to-Consumer (DTC) marketing is poised to pick up quite a bit this year … Continue reading →

Posted in DTC Advertising | 1 Comment

Earthquake Hits! The Tectonic Plates of Trust Shift

Posted on April 22, 2008 by Mark Senak

An earthquake struck the area where I grew up last week and again this weekend in southern Illinois.  Shocking.  But it wasn’t the first earthquake of the week.  Aftershocks continue.  The JAMA report last week measured very high on the … Continue reading →

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Weekly Roundup – 04/18/08

Posted on April 18, 2008 by Mark Senak

It was an incredibly beautiful week here inside the Beltway with crystal blue skies and today temperatures are going into the mid-80s.  A lot has been happening on many fronts, and here is a little of what has happened in … Continue reading →

Posted in Weekly Roundup | 1 Comment

A Reimbursement Policy to Die For

Posted on April 17, 2008 by Mark Senak

The image of the pharmaceutical industry has seen some battering.  Pricing issues, recalls, product withdrawals, clinical trial practices, me-too products, some marketing efforts, all have eroded the image of the industry that in essence often brings miracles and therefore people … Continue reading →

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