About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: June 18, 2008
Rule by Committee – Curbing DTC Advertisting by Pharmas – Enough to Stave Off Reforms?
Advertising Age carried a June 16 story regarding an agreement by several pharmaceutical manufacturers to curb DTC advertising. Here is a bit of the history of this agreement according to the Energy and Commerce Web site. Early this year, Representatives … Continue reading
Posted in DTC Advertising
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