About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: June 2008
Weekly Roundup – 06/20/08
Today is the longest day of the year I think, and it feels like it. I have been a bit lazy about posting. Re-entry after vacation has been a process. However, the weather here in Washington, D.C. has been nothing … Continue reading
Posted in Weekly Roundup
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Rule by Committee – Curbing DTC Advertisting by Pharmas – Enough to Stave Off Reforms?
Advertising Age carried a June 16 story regarding an agreement by several pharmaceutical manufacturers to curb DTC advertising. Here is a bit of the history of this agreement according to the Energy and Commerce Web site. Early this year, Representatives … Continue reading
Posted in DTC Advertising
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The Development of Digital Media in Europe
I’m back from vacation. It was great. A lot happened while I was gone – a LOT. I am still sorting through it all. In the meantime, my employer, Fleishman-Hillard, released a study last Thursday. The study was designed to … Continue reading
Posted in New and Social Media
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On Gilligan’s Island
Hey there, I am on vacay this week. I have no phone. I have no TV. I have no blackberry. Look for limited postings this week!
Posted in Miscellaney
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The Future of Food
On the occasion of the current world food summit meeting in Rome this week, my employer, Fleishman-Hillard is holding a breakfast forum in New York today at the University Club called "What’s in Store?" that focused on forecasts for food … Continue reading
Posted in Food
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