About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: July 10, 2008
Johnson & Johnson Launches YouTube Health Channel
I have been talking a great deal about the need for pharma to engage on YouTube. It provides a direct mechanism for talking to targeted audiences about health concerns – directly and allowing for the message to be spread virally … Continue reading
Posted in New and Social Media
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