I came across this vid on YouTube which I thought interesting. It is a news piece about cloned food. It is not an alarmist, conspiracy theorist piece, but a regular news brief. The reason I post it though, is that I think it is demonstrative of the way growing numbers of people are being informed. YouTube allows you to subscribe to specific topics as well as to specific producers of video. I subscribe for anything posted with a tag "FDA". As YouTube grows in popularity, it is going to become a greater and greater "news" venue. For pharma, a lack of involvement in this space now means a tremendous amount of work in catch-up later, making the move by Johnson & Johnson this week in creating their channel, even of greater import.
About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.