About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: September 3, 2008
Johnson & Johnson Continues to Integrate Digital Strategies – Launches Popular Electronic Contact Lens Reminder Service Launches on Facebook
The pharmaceutical industry and the FDA have entered the realm of digital media very slowly and cautiously. Three companies that I know of now have YouTube channels – Abbott, GlaxoSmithKline and Johnson & Johnson. Of the three, Johnson & Johnson … Continue reading
Posted in New and Social Media
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