About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: February 26, 2009
Winds of Change – Newspaper Bankruptcies and Financial Woes
This is not a financial story. It is a story about communications. Yesterday I posted about the emergence of a Social Media Release (SMR) and outlined how it works – by targeting readers with pre-disposed interest and fanning the flames … Continue reading
Posted in New and Social Media
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