About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: March 2009
Weekly Roundup – 3/20/09
Weekly Roundup is late. Sorry about that. It has been terribly busy during this change to Spring. And that change is certainly happening here in DC where the daffodils and crocus are lustily blooming, yards are getting cleaned and the … Continue reading
Posted in Weekly Roundup
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Winds of Change – Newspaper Bankruptcies and Financial Woes – An Update
At the end of February Eye on FDA had a posting called Winds of Change – Newspaper Bankruptcies and Financial Woes – An Update – that outlined the startling number of financial failures among some of the nation's largest … Continue reading
Posted in Current Affairs
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A Conversation with FDA/DDMAC About Pharma, Social Media and Web 2.0
At the bottom of this posting is a podcast with the FDA on Web 2.0 and pharma, making it an important posting for anyone connected with communications by pharmaceutical companies – advertisers, regulatory and legal departments and marketing whether in … Continue reading
Posted in FDA Policy, New and Social Media, Podcast
18 Comments
Taking the F out of FDA….
Twice with in the past week, the New York Times has carried an article referencing the desire among some to split the Food and Drug Administration into two parts, one that oversees food and one that oversees drugs. On … Continue reading
Posted in Food, Proposed Legislation
3 Comments
Weekly Roundup – 03/13/09
Washington is swept up in the startling pace of change. Things are on their way up, things are on their way down, things are on their way out, things (and many people) are on their way in. You practically need … Continue reading
Posted in Weekly Roundup
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