About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: June 23, 2009
FDA’s Transparency Meeting
Tomorrow, the FDA is holding a hearing on transparency here in Washington, D.C and have issued their ground rules for participation. The event is certainly a noble gesture and one does not have reason to expect that this time around, FDA is anything … Continue reading
Posted in FDA Policy
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The Growing Importance of Twitter
I happen to think that no element of new and emerging media is more important than Twitter – something that should be apparent to anyone involved in communications. Enter into evidence the role that Twitter played in many recent news … Continue reading
Posted in New and Social Media
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