About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: October 29, 2009
A Lesson in Reputation Management from the CDC in H1N1 Flu Vaccination
As the FDA struggles to re-furbish its image, highly tarnished during the last eight years, the CDC provides a lesson in reputation management in its response to the flu pandemic. By many accounts, trust in government is on the decline. … Continue reading
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