Daily Archives: November 5, 2009

AstraZeneca Joins the List of Corporate Bloggers

Posted on November 5, 2009 by Mark Senak

As blogging evolved, more and more corporations have begun corporate blogs as a means of engaging the public in dialog. Pharmaceutical companies, representing a highly regulated industry, has been much more reticent and cautious in participating in this medium. Meanwhile, … Continue reading →

Posted in New and Social Media | 1 Comment

Covering FDA’s Part 15 Meeting on Social Media and Medical Product Promotion

Posted on November 5, 2009 by Mark Senak

Anyone in the pharma biz, and particularly the communications biz, is aware that on November 12 and 13, the FDA is holding a Part 15 meeting to gather input regarding the regulation of promotional communications through social media. The meeting … Continue reading →

Posted in Uncategorized | 2 Comments

About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market.
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
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Eye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Daily Archives: November 5, 2009

AstraZeneca Joins the List of Corporate Bloggers

Covering FDA’s Part 15 Meeting on Social Media and Medical Product Promotion

About the Author

Stay Connected

My Profile

About This Blog

Posts by Date

My Favorite Dogs

Twitter List

Legislative Tracking Tools

RSS

Books by Me