About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 1, 2010
The Paradigm Shift – From SEO to SMO (Social Media Optimization) – My 2 Euros’ Worth in Berlin and an Interview with Andrew Spong
At the Second Annual ExL European Digital Pharma Conference held at Bayer Headquarters in Berlin this week, I had the privilege of sitting on a panel that was called "The Two Way Relationship Behind Social Media is Rooted in Listening" … Continue reading
Posted in New and Social Media, Social Media
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Liberalizing Regulations to Allow the Freer Flow of Information To Patients Globally – A Call for Harmonization
Is a patient in Europe different from a patient in the US? No? Then why are they treated so differently when it comes to information flow? I have spent the past few days in Berlin at the Second Annual … Continue reading
Posted in Uncategorized
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