Daily Archives: April 1, 2010

The Paradigm Shift – From SEO to SMO (Social Media Optimization) – My 2 Euros’ Worth in Berlin and an Interview with Andrew Spong

At the Second Annual ExL European Digital Pharma Conference held at Bayer Headquarters in Berlin this week, I had the privilege of sitting on a panel that was called "The Two Way Relationship Behind Social Media is Rooted in Listening" … Continue reading

Posted in New and Social Media, Social Media | 1 Comment

Liberalizing Regulations to Allow the Freer Flow of Information To Patients Globally – A Call for Harmonization

Is a patient in Europe different from a patient in the US?   No?  Then why are they treated so differently when it comes to information flow? I have spent the past few days in Berlin at the Second Annual … Continue reading

Posted in Uncategorized | 2 Comments