About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: May 4, 2010
The Shelf Life of Messaging in a Social Media Environment
For some time now, the nature of communications has been changing as people move to new and emerging media to get and spread news. Prior to the Internet, messages were packed up and shipped out to us via broadcast and … Continue reading
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