About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: May 2011
FDA Reportedly Gearing Up to Regulate Apps
From a no less august source than American Medical News comes a report that the FDA is considering the regulation of medical apps. See “FDA Signals it Will Regulate Medical Apps“. The article quotes a source who relayed that … Continue reading
Posted in FDA Policy, New and Social Media
3 Comments
Weekly Roundup – 5/27/11
The last Weekly Roundup of May! The first BBQ has happened. And sitting on my back deck, the sweet smell of honeysuckle wafts over from the fence. Petunias are in full riot. The basil is standing proudly and already being … Continue reading
Posted in Weekly Roundup
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Me, Oprah, AIDS and Virology
A bunch of things are converging this week in my head. Here goes. On October 15, 1985 I was a guest on The Oprah Winfrey Show. It was in Chicago then, just before she went national. Just before. I had … Continue reading
Posted in About Me
5 Comments
More or Less – Appropriations for FDA
This is about food, but also about medicine. This week the markup of the House Appropriations Agriculture Subcommittee was posted to the Committee’s Website revealing that the FDA was getting a $285 million dollar cut from last year’s budget and … Continue reading
Posted in FDA Policy, Food
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What the Increasingly Granular Nature of Social Media Means for Communications
Last week I posted a few thoughts about how to get more out of medical meetings, inspired by the excellent work of some other bloggers I regularly read. Today, I’m posting a few thoughts about how communications has changed and … Continue reading
Posted in New and Social Media, Tutorial
4 Comments