About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: September 2011
Health Food for Thought – the Google ThinkHealth 2011
Each year, Google holds a meeting of health care marketers in New York called ThinkHealth. This year’s will be held on Thursday, September 15. The meetings are a great way to see some of the latest thinking from Google and … Continue reading
Posted in Current Affairs, New and Social Media
3 Comments
Weekly Roundup 9-9-11
I awoke to the sound of the creek rushing by this morning. It would have been pleasant but for the fact that I don’t have a creek. However after heaven knows how many inches of rainfall over the past several … Continue reading
Posted in Weekly Roundup
Comments Off on Weekly Roundup 9-9-11
Reflections on an Abyss – the Facebook Policy Change
Remember when the calendar was turning to the year 2000 and there was a great hand-wringing going on about whether or not Y2K would bring a digital meltdown? And then the clock ticked, and it didn’t? One was reminded of … Continue reading
Posted in FDA Policy, New and Social Media, Warning Letters
1 Comment
An Overview of FDA’s Utilization of Digital Media
Between earthquakes, hurricanes and the end of summer when everyone seems away on vacations to the beach, the mountains or somewhere in between, I decided to take a little hiatus for the last two weeks of August. Labor Day behind … Continue reading
Posted in FDA Policy, New and Social Media
3 Comments