About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: June 2012
Politics, Public Affairs, Communications and the Affordable Care Act Decision
What does it all mean? A lot is being written about the Supreme Court decision upholding the Affordable Care Act – more than we can digest. There is a good deal about the politics of the matter and several really … Continue reading
Posted in Current Affairs
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Industry Responses to Supreme Court Ruling on Affordable Care Act
The Supremes finally let lose their long awaited new release yesterday. It certainly followed that many, many people issued responses. While a lot of those were noteworthy, and many not, for our purposes, here are excerpts from the ones that … Continue reading
Posted in Current Affairs
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Expanding World of Medical Apps – Quantity and Quality
This weekend the Washington Post carried an article that, among other things, focused on the explosion of apps available in healthcare. Entitled “Health-care Apps of Smartphones Pit FDA Against Tech Industry” the primary thrust of the article was as the … Continue reading
Posted in Medical Apps, Medical Devices
2 Comments
What are They Tweeting? Uses of Twitter by Pharma…
As noted earlier this week in the profiling pharma Twitter feeds, the number of individual twitter handles sponsored by companies continues to grow with the most recent Eye on FDA census numbering 200 feeds put up by at least 44 … Continue reading
Posted in New and Social Media
4 Comments
Hey – It’s TWANK Time Again!
Remember TWANK? In February 2011 I wrote a posting on Twitter Rankings and Pharma. Twitter Rank = TWANK. The ranking provided companies, names of feeds, number of followers and KLOUT score, among other things. At the time I found 114 … Continue reading
Posted in New and Social Media
3 Comments