About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: September 2014
Tracking 10 Healthcare Beat Reporters on Twitter
It is not news that social media has fundamentally changed the way we communicate. Today, we share news, we don’t just read it. A news cycle is every moment of every day. We rely on people to pitch news to … Continue reading
Posted in New and Social Media
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FDA Looking for New Head of CDER Communications
For those who have had the pleasure of working with Julie Zawisza in the past, the news is that she has moved on to a new role at FDA. That means her former position in communications at the Center for … Continue reading
Posted in Miscellaney
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