About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: December 2015
Weekly Roundup 12.18.15
It is the rush. I am caught wondering how I got here.That situation that every year I say I am going to avoid, but don’t. The one where I am rushing to get everything done before the holiday that needs … Continue reading
Posted in Weekly Roundup
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Weekly Roundup 12.11.15
The trees have shrugged off the last of their leaves, allowing twinkle lights to be suspended from their branches. Stockings are hung. Trees are up. And while we may be lulled into thinking that it is going to be a … Continue reading
Posted in Weekly Roundup
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Precision Medicine and FDA – Emerging Cloud Platform in Beta
In his State of the Union message this year, President Obama announced a new effort in the way research is done when he unveiled the Precision Medicine Initiative (PMI). The stated goal of this initiative is to begin the transition from … Continue reading
Posted in Research
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The Growing World of Do It Yourself Health
Sparked by an inquiry regarding a speaking gig around the future of do-it-yourself (DIY) medicine got me to thinking about how much the concept has changed over the years, and most certainly at an accelerating pace. Back in 2011, I … Continue reading
Posted in Current Affairs, FDA Policy
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