Category Archives: Comparative Effectiveness

Comparative Effectiveness Comparatively Speaking

Posted on May 11, 2009 by Mark Senak

Just what is comparative effectiveness research (CER)? It seems that as many opinions exist as there are people to express them. This past month, there has been a good deal written about comparative effectiveness, particularly as President Obama included $.1 … Continue reading →

Posted in Comparative Effectiveness | 3 Comments

About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market.
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!
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Eye on FDA is published by Mark Senak of FleishmanHillard's Washington, D.C. office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Category Archives: Comparative Effectiveness

Comparative Effectiveness Comparatively Speaking

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