About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: DTC Advertising
Perspectives on DTC Perspectives
Yesterday I had the good fortune to participate on a panel staged at the National DTC Perspectives Conference held here in Washington. The conference was impressive not only because of the size and scope of the turnout – hundreds … Continue reading
Posted in DTC Advertising, FDA Policy
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FDA Staffing Provides Insight into Future Changes Affecting DTC
This week it was announced that a senior fellow from the office of Senator Edward Kennedy would be heading back to FDA as a senior counselor to Dr. Joshua Sharfstein where it is reported that the FDA Office of Legislative … Continue reading
Posted in DTC Advertising, FDA Policy
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DTC in the Crosshairs of Congressman Waxman
Reuters carried a report yesterday confirming not only that a moratorium on Direct-to-Consumer (DTC) advertising is likely to be introduced in the next Congress, but is going to be broached by Congressman Henry Waxman, the new Chair of the House … Continue reading
Posted in DTC Advertising
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Change is in the Air
Yesterday I gave a brief talk at the DTC Perspectives conference held in New Jersey called DTC in the Era of Consumer Choice. I thought I’d outline a few of my thoughts on the future of DTC here as well. … Continue reading
Posted in DTC Advertising
2 Comments
Rule by Committee – Curbing DTC Advertisting by Pharmas – Enough to Stave Off Reforms?
Advertising Age carried a June 16 story regarding an agreement by several pharmaceutical manufacturers to curb DTC advertising. Here is a bit of the history of this agreement according to the Energy and Commerce Web site. Early this year, Representatives … Continue reading
Posted in DTC Advertising
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