About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
My Profile
I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Category Archives: Marketing
Social Media and Pharmaceutical Marketing
On several occasions in the past, I have posted here on the need for pharmaceutical companies to embrace new and social media, along with several suggestions for doing so. One of the perceived barriers to the involvement of pharmaceutical companies, … Continue reading
Posted in Marketing, Regulatory Communications, Social Media, Useful Resources
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Public Service Announcements and YouTube
I’ve written before about the potential that exists in developing public service announcements via YouTube rather than the old fashioned way of developing them and distributing them to markets where you hope, out of charity, that they get played and … Continue reading
Posted in Marketing, Social Media
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GSK – Again Pushing the Envelope
Last week I wrote about GSK’s alli blog – a blog dedicated to marketing an OTC product. This week, GSK again drew attention in the marketing world by developing a campaign that raises awareness of genital herpes among African Americans. … Continue reading
Posted in Marketing
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A Look at GSK’s alli Blog
As mentioned last week, I was directed by a colleague to a new blog being sponsored by GlaxoSmithKline about it’s new OTC product alli. Because this is so highly unusual, it merits a closer examination. First of all – a … Continue reading
Posted in Marketing
7 Comments
Another Pharmaceutical Blog!
Well, no sooner did I find the Johnson & Johnson sponsored blog, JNJ BTW, last week than a colleague brought to my attention another blog – this one by GlaxoSmithKline and this one product-specific! The blog is called alli-connect – … Continue reading
Posted in Marketing
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