About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Category Archives: Tutorial
Social Media Tools and Strategy – A Webinar Coming Up
I was at a talk not long ago where two questions were posed by the speaker to the audience. First was – how many people have cell phones? Naturally everyone in the room raised their hand. The second question was … Continue reading
Posted in New and Social Media, Tutorial
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FEED ME – The Growing Use of Feeds
I thought it would be good to take a minute and talk about the growing use of feeds in pharma communications. I have commented in the past about feeds – for example that the U.S. is growing in its acclimation … Continue reading
Posted in Social Media, Tutorial
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New Media and Pharma – An Intermittent Series
Feed me! A few weeks ago, I was speaking to a group about pharmaceutical companies and new media. I have written posts on this blog about the slowness with which the industry has embraced new media – with some putting … Continue reading
Posted in Tutorial
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New Media and Pharma – An Intermittent Series
As many of you know this is an intermittent series I’ve been writing on uses of new media by the pharmaceutical industry. So far, I’ve written about the use of Blog Monitoring, RSS Feeds for press releases and the use … Continue reading
Post Number 300 – Blog Monitoring
Welcome to my 300th posting! Sorry about yesterday – travel back from Europe had me running to catch up. Last March when I began this blog, I wrote a posting called "What People Are Saying About You and How Do … Continue reading