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Generally speaking, the use of YouTube by the pharmaceutical industry has not been reflective of industry’s best communications work. The medium of video has so much potential and yet it remains largely been untapped. (See Eye on FDA “What Would … Continue reading
I am on vacation, so posts this week may be spotty. Or not. Depends on the weather. Today the venerable site that helps you keep on all new developments in emerging media – Mashable – reported that the BBC was … Continue reading