About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: March 15, 2006
The RX to OTC Switch Environment
There are fewer drugs available for switching from prescription to over-the counter status than there have been in years gone by. Several years ago I was involved providing counsel on the largest switch of a drug from prescription (RX) to … Continue reading
Posted in OTC Switches
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