About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 5, 2006
Balancing a Diet – Balancing an Ad
The other night while watching the news, during a rare break from pharmaceutical advertising, there was a commercial for a multiple vitamin. The ad extolled the virtues of the product, and then in a little snippet that I almost missed, … Continue reading
Posted in Marketing, Vitamins and Supplements
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