About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 17, 2006
Avoiding a Crisis in Communications during a Medical Product Crisis
Looking back over the week, one of the events of note was the issuance of an alert by FDA that warned contact lens wearers of the possibility of fusarium keratitis, a fungal infection that can occur in the eye and … Continue reading
Posted in Crisis Communications, Pharma Industry Image
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