Daily Archives: October 30, 2006

Anemic Report from PhRMA on DTC Accountability

In 2005, PhRMA created a set of DTC Guidelines for industry putting forth a number of principles by which signatories would abide in fashioning direct-to-consumer ads.  The report recently issued by PhRMA on that account leaves much to be desired. … Continue reading

Posted in DTC Advertising | 2 Comments