About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: October 30, 2006
Anemic Report from PhRMA on DTC Accountability
In 2005, PhRMA created a set of DTC Guidelines for industry putting forth a number of principles by which signatories would abide in fashioning direct-to-consumer ads. The report recently issued by PhRMA on that account leaves much to be desired. … Continue reading
Posted in DTC Advertising
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