About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: February 22, 2007
U-Turn on Gardasil Program – Balancing Product Promotion with Corporate Reputation
As we have all heard by now, Merck has decided to cease its lobbying efforts to promote its position that its HPV vaccine Gardasil should be mandatory for children. The HPV vaccine program has been fraught with controversy. First, while … Continue reading
Posted in Pharma Industry Image
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