About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 11, 2007
Scenario Planning in the Face of Trouble
It seems that there is a lot of trouble brewing lately. Sometimes it seems events overtake us without our being able to actually strategically consider our options. We are reactive, rather than proactive. There are many reasons for that, not … Continue reading
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