About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: August 2007
Public Service Announcements and YouTube
I’ve written before about the potential that exists in developing public service announcements via YouTube rather than the old fashioned way of developing them and distributing them to markets where you hope, out of charity, that they get played and … Continue reading
Posted in Marketing, Social Media
Comments Off on Public Service Announcements and YouTube
FEED ME – The Growing Use of Feeds
I thought it would be good to take a minute and talk about the growing use of feeds in pharma communications. I have commented in the past about feeds – for example that the U.S. is growing in its acclimation … Continue reading
Posted in Social Media, Tutorial
Comments Off on FEED ME – The Growing Use of Feeds
Pfizer Gets Approval from FDA for New HIV Drug
Pfizer got an approvable letter for SelzentryTM (maraviroc) in June, 2007. Yesterday, the FDA announced approval for the drug. The EMEA gave approval in July. SelzentryTM is a first-in-class oral compound – a CCR5 antagonist – the first such development … Continue reading
Posted in Uncategorized
1 Comment
Food Safety and the Future, Part II
Just a note on food, following last Thursday’s post. The Washington Post business section on Saturday carried a piece on how food that gets to your table and how that is regulated by two separate agencies – the USDA and … Continue reading
Posted in Food
Comments Off on Food Safety and the Future, Part II
Weekly Roundup – 8/3/07
I don’t mind sharing that it has been an exhausting week. So much for the lazy hazy days of summer. Apologies for the missed postings – among other things the week involved travel in messy weather. Here inside the Beltway, … Continue reading
Posted in Weekly Roundup
Comments Off on Weekly Roundup – 8/3/07