About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: April 23, 2008
Increasing DTC in a Time of Trouble
There is news out from the Direct Marketing Association as reported by Pharmaceutical Executive that forecasts that as the result of a number of events and issues, Direct-to-Consumer (DTC) marketing is poised to pick up quite a bit this year … Continue reading
Posted in DTC Advertising
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