About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: June 2008
Postscript to Yesterday’s Posting – YouTube and Product Approval
Yesterday I wrote about how new media are re-shaping communications. Today I came across video on YouTube that demonstrates that point in another way. As Congress moves to consider many FDA and pharmaceutical marketing reforms, one of the areas that … Continue reading
Posted in New and Social Media
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Transitioning to a New Communications Era
Much has been written about the reluctance of the pharmaceutical industry to become very involved in new media, both here and elsewhere. But as communications in the Internet expands and unfolds, there are newer tools available and the way in … Continue reading