Monthly Archives: July 2008

This Week’s Vids from J&J

As noted yesterday, J&J is paving the way as a leader among pharma in the digital space. Here are this week’s vids from Johnson & Johnson’s new venture into YouTube.  For a while, at least, I’m going to post the … Continue reading

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J&J Announces Babycenter Launch of Social Network

In what can only be described as "eating the lunch" of other pharmas when it comes to the use of new media, Johnson & Johnson today announced a new online social network billing it as the "largest parenting community online."  … Continue reading

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Future of Food – My Talk

On June 5, I had the pleasure of serving on a panel at a forum called "What’s in Store?" – put on by my employer Fleishman-Hillard in New York at the University Club on June 5, 2008, to discuss the … Continue reading

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Digital Public Affairs in Europe

When I posted my paper this morning, I was multi-tasking and hence forgot to include a paper by my European colleagues in Europe – the Fleishman-Hillard Brussels office specifically.  That is home to a great blog called Public Affairs 2.0 … Continue reading

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Public Affairs and New Media – Redux

As any regular reader knows, I am a proponent of engagement in new media and have very strong concerns that the pharmaceutical industry is playing so sheepishly in this space that the industry is actually hobbling itself from a communications … Continue reading

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