About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: July 2008
This Week’s Vids from J&J
As noted yesterday, J&J is paving the way as a leader among pharma in the digital space. Here are this week’s vids from Johnson & Johnson’s new venture into YouTube. For a while, at least, I’m going to post the … Continue reading
Posted in New and Social Media
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J&J Announces Babycenter Launch of Social Network
In what can only be described as "eating the lunch" of other pharmas when it comes to the use of new media, Johnson & Johnson today announced a new online social network billing it as the "largest parenting community online." … Continue reading
Posted in New and Social Media
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Future of Food – My Talk
On June 5, I had the pleasure of serving on a panel at a forum called "What’s in Store?" – put on by my employer Fleishman-Hillard in New York at the University Club on June 5, 2008, to discuss the … Continue reading
Posted in Food
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Digital Public Affairs in Europe
When I posted my paper this morning, I was multi-tasking and hence forgot to include a paper by my European colleagues in Europe – the Fleishman-Hillard Brussels office specifically. That is home to a great blog called Public Affairs 2.0 … Continue reading
Posted in New and Social Media
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Public Affairs and New Media – Redux
As any regular reader knows, I am a proponent of engagement in new media and have very strong concerns that the pharmaceutical industry is playing so sheepishly in this space that the industry is actually hobbling itself from a communications … Continue reading
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