As noted yesterday, J&J is paving the way as a leader among pharma in the digital space.
Here are this week’s vids from Johnson & Johnson’s new venture into YouTube. For a while, at least, I’m going to post the vids as they come up whether or not the subject matter is particularly interesting, though where it is, I will certainly comment, but because it is perhaps provides a lesson for other pharma communicators to consider. I have been working with colleagues at Fleishman-Hillard doing "digital bootcamps" for pharmaceutical companies, and you guys have got to kick into gear:
About Dry Eyes
Tips on Diet and Exercise
Healthy Eating and Fitness, Part 1
Healthy Eating and Fitness, Part 2