YouTube – The Next Frontier for Public Affairs and Comms

I came across this vid on YouTube which I thought interesting.  It is a news piece about cloned food.  It is not an alarmist, conspiracy theorist piece, but a regular news brief.  The reason I post it though, is that I think it is demonstrative of the way growing numbers of people are being informed.  YouTube allows you to subscribe to specific topics as well as to specific producers of video.  I subscribe for anything posted with a tag "FDA".  As YouTube grows in popularity, it is going to become a greater and greater "news" venue.  For pharma, a lack of involvement in this space now means a tremendous amount of work in catch-up later, making the move by Johnson & Johnson this week in creating their channel, even of greater import. 

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