About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Daily Archives: October 30, 2008
Speaking of the Election
One of the things I noted in my talk yesterday (see below) was that the Congressional races have far greater weight on the future of the regulation by the FDA of the pharmaceutical market. For those of you as intensely … Continue reading
Posted in Current Affairs
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Change is in the Air
Yesterday I gave a brief talk at the DTC Perspectives conference held in New Jersey called DTC in the Era of Consumer Choice. I thought I’d outline a few of my thoughts on the future of DTC here as well. … Continue reading
Posted in DTC Advertising
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