About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: June 2009
Change Begets Opportunity
At the time that President Obama won the election in November 2008, it was still too early to foresee the vast amounts of change that the nation faced. His campaign was built on change, but once the economy began to … Continue reading
Posted in FDA Policy
Comments Off on Change Begets Opportunity
Hamburg – Good Medicine
Today the Washington Post has an article – "FDA Commissioner Faces Formidable To Do List" that outlines the many challenges that Dr. Margaret Hamburg and Dr. Joshua Sharfstein face as they get settled into their new jobs. This includes the … Continue reading
Posted in FDA Image, FDA Policy
2 Comments
Fact or Fiction – FDA Has a Policy on Social Media?
This, apparently, is a stampede in progress…. Today the Post ran a story in its Health Section that had the headline "Drug Firms Jockey for Space Online" and when the story print continuity breaks and carries on to a subsequent … Continue reading
Posted in New and Social Media
10 Comments
Eschewing Tobacco
Late last week the Senate finally voted along with the House to give authority to the FDA to regulate tobacco – a move specifically required when the silly Supreme Court said that the FDA did not have such authority. That … Continue reading
Posted in FDA Policy
1 Comment
What Do Facebook Changes Mean for Pharma?
Well, in most circumstances, not much. If you consider the fact that most pharmaceutical companies aren't engaged with Facebook on a widespread level at the current time, the fact that Facebook is making an interesting change to its pages doesn't … Continue reading
Posted in New and Social Media
3 Comments