About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.Stay Connected
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I am an authority on regulatory aspects of communications and medical products, with particular emphasis on pre-approval communications; strategist to help pharma and biotech companies prepare best case for advisory committee approval; and counselor in issues and crisis management. I am a frequent speaker on various aspects of same - drug development, promotion, reimbursement and new media in a highly regulated environment. Author of books, newspaper and magazine pieces related to drug marketing and promotion as well as HIV specialty pieces. And of course... blogger!About This Blog
Eye on FDA is published by Mark Senak of FleishmanHillard’s New York office. The thoughts and ideas in this blog and postings are strictly my own and are not screened by my employer. Everything posted on this blog is my personal opinion and does not necessarily represent the views of FleishmanHillard or its clients.
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Monthly Archives: October 2009
Busy Busy US Attorneys
There has either been an increase in the number of announcements by US Attorneys offices around the country, meaning they have just discovered the press release, or there is an unusual amount of criminal roundups affecting medical products. Let's review … Continue reading
Posted in Uncategorized
1 Comment
The CEI Report on the FDA and Internet Advertising – Raising Essential Questions
The news that the FDA is planning to hold a Part 15 meeting on social media is almost universally welcomed by those involved in marketing and communications related to medical products. For far too long, the FDA has dragged its … Continue reading
Posted in FDA Policy, New and Social Media
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Eye on FDA Goes Kindle!
If you are Kindle-bound, as I am, Amazon is now carrying Eye on FDA so that one can subscribe on Kindle!
Posted in Uncategorized
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Upcoming Speaking Gig
I am speaking at Digital Pharma, Oct 19-21, Bridgewater, NJ. Use discount code P615SPK to register at http://is.gd/3J34I
Posted in Uncategorized
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A Bitter Pill to Swallow – The Perils in Off Label Promotion
On September 29, the US. Attorney's Office for the Northern District of California announced that a former CEO of InterMune was convicted of wire fraud for the "creation and dissemination of false and misleading information about the efficacy of InterMune's … Continue reading
Posted in Regulatory Communications
3 Comments