Monthly Archives: November 2009

PhRMA’s Idea for a Seal of Approval of Internet Content

On Thursday at FDA's Part 15 Meeting on Social Media and Medical Product Promotion on the Internet – PhRMA offered up one solution that became a focus of commentary for many.  The idea, put forth in remarks delivered by PhRMA's … Continue reading

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Is the FDA Initiative on Transparency Over – The Part 15 Meeting and the Media

Attending day 2 of the FDA's Part 15 meeting on social media and the promotion of medical products, one has to ponder a question not on the agenda.  Has the FDA given up on their big transparency initiative? The question … Continue reading

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Yesterday and Today at FDA’s Part 15 Meeting on Social Media

It is 7:38 AM.  People are beginning to filter into the "bunker" as I have begun to call the meeting room at the National Transportation Safety Board, a room so buried that you cannot get a cell signal.  It is … Continue reading

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Google Proposes to Resuscitate Paid Search

The presentations given at the FDA’s Part 15 Meeting on the Internet and Social Media to Market Medical Products today have, generally speaking, been focused more on adding more question logs to the fire, than offering up solutions.  There were, … Continue reading

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A Disturbing Signal at FDA Social Media Conference

Just before the lunch break today there was a presentation made by Diana Zuckerman of the National Research Center for Women & Families that sang a strong note of consumer protectionism.  She began by lamenting the state of DTC advertising, … Continue reading

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