PhRMA’s Idea for a Seal of Approval of Internet Content

On Thursday at FDA's Part 15 Meeting on Social Media and Medical Product Promotion on the Internet – PhRMA offered up one solution that became a focus of commentary for many.  The idea, put forth in remarks delivered by PhRMA's Assistant General Counsel Jeffrey Francer, would put FDA in the driver's seat to be the arbiter of what is good Internet content that meets regulatory guidelines and what is bad.  Some people embraced the idea right away, others not so much.  I fall into the latter category because I think the proposal ignores the fact that the FDA has done such a stunningly poor job in regulating emerging media, that they would rather issue 14 Notice of Violation letters rather than to adapt existing regulatory standards to new media and enunciate sound policy.  With that kind of poor judgement at the steering wheel, I'm not sure this proposal would solve the bigger problem – FDA's lack of process for evaluating and regulating new media.  That is more of a problem than any content issue.  
But read their proposal and watch the video and decide for yourself. Sorry for the substantial background noise, but FDA did not provide a media room at the venue, nor any accomodation for media (though they did provide a special room for seating for government officials – like they couldn't sit with us rabble):

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