Monthly Archives: December 2009

Pharma and Twitter – Who’s Got Hand? And an Invite to the Follow Pharma Twitter List.

What is success in social media?  Who in the medical product industry is making the best use of social media?  For a nice qualitative overview – see "Are Pharmaceutical Companies on Twitter Satisfying Patients' Needs?" In my mind, the best … Continue reading

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Google Real Time Search and Crisis Communications

Everyone who works in crisis communications, or who may experience a crisis, should read this posting. The science of crisis communications got both faster, and more challenging with the advent of Twitter and the blogosphere.  Citizen journalists can write a … Continue reading

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Weekly Roundup – 12-11-09

 Another late Weekly Roundup.  My apologies.  I have been on the road (Chicago this week) and fighting and losing a battle with a flu that is dragging on, and on, and on. Snow blanketed much of the nation this week. … Continue reading

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FDA Needs to Make Clear Timetables for Reform and Repair

It has been a busy week for Senator Charles E. Grassley (R-Iowa).  In one of seven press releases he sent out about his activities on December 8, it was announced that the Senator was asking for information from thirty-three medical … Continue reading

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FTC New Efforts Regarding Endorsements Testimonials

While the FDA struggles to figure out how the Internet works , the Federal Trade Commission (FTC) forges onward. With the advent of the Internet, the FDA said – well, nothing. But another agency, the FTC, has been quite active … Continue reading

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