About the Author
My name is Mark Senak. I’m a lawyer and I work at the international communications firm FleishmanHillard in New York. For the past several years, I have been consulting with pharmaceutical and biologic companies that are engaged in the process of bringing new drugs to market. I have also worked extensively with an array of medical societies and patient organizations providing strategic communications counsel and media training.
Monthly Archives: February 2010
The Functional Role of Social Media in Health Care
People are always skeptical of new media. Many people thought the television, for example, would fail. And then it changed our lives. It is rather amazing how quickly communications is changing. Last week, I wrote about the launch … Continue reading
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Warning Letters Double or Spin?
According to a headline of a Reuters article from last week "FDA Ad Chief Says Drugmaker Warnings Double". Well, the FDA certainly can't be held responsible for what other people write, but the headline does not quite ring true. At … Continue reading
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